Think & Grow Balls! A Companion to the Books by J.D. Bloodstone

26Apr/200

Whangdoodle’s Web Services: Bringing the ‘Name Your Own Price’ Model to Domain Name Services

Whangdoodle's Web Services

Imagine a domain name registrar offering the best domain name services available combined with 24/7/365 telephone customer support.  Now, imagine you can tell this company how much you want to pay for their services?  Finally, imagine this company actually changing their pricing to suit you in hopes of earning your business?  Sound to good to be true?  Oh, it gets better!  What if this company was already real?  Well, if Whangdoodle's Web Services can pull off their plan then it is.  Created in the midst of quarantine during the COVID-19 pandemic, the company has one goal: to provide the most comprehensive and affordable domain, website, hosting, security, marketing, and email services on the web with dedicated telephone customer service where you never have to wait on hold.  Let's talk a little about the services they offer.

domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are used in various networking contexts and for application-specific naming and addressing purposes. In general, a domain name identifies a network domain, or it represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a web site, or the web site itself or any other service communicated via the Internet. In 2017, 330.6 million domain names had been registered.

Domain names are formed by the rules and procedures of the Domain Name System (DNS). Any name registered in the DNS is a domain name. Domain names are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains cominfonetedu, and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users who wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites.

The registration of these domain names is usually administered by domain name registrars who sell their services to the public.

web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for other servers located in their data center, called colocation, also known as Housing in Latin America or France.

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary softwareuser experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating markup then they are also expected to be up to date with web accessibility guidelines.

Online advertising, also known as online marketingInternet advertisingdigital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons.

When software is used to do the purchasing, it is known as programmatic advertising.

Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

In 2016, Internet advertising revenues in the United States surpassed those of cable television and broadcast television.:14 In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016.

Many common online advertising practices are controversial and, as a result, have been increasingly subject to regulation. Online ad revenues also may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to place their content behind paywalls.

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.[1] SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement. Additionally, it may target different kinds of searches, including image searchvideo searchacademic search,[2] news search, and industry-specific vertical search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when website ranks are higher in the search engine results page (SERP). These visitors can then be converted into customers.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

An email hosting service is an Internet hosting service that operates email servers.

Email hosting services usually offer premium email as opposed to advertisement-supported free email or free webmail. Email hosting services thus differ from typical end-user email providers such as webmail sites. They cater mostly to demanding email users and small and medium-sized (SME) businesses, while larger enterprises usually run their own email hosting services on their own equipment using software such as Microsoft Exchange ServerIceWarp or Postfix. Hosting providers can manage a user's own domain name, including any email authentication scheme that the domain owner wishes to enforce in order to convey the meaning that using a specific domain name identifies and qualifies email senders.

There are various types of email hosting services. These vary according to the storage space available, location of the mail boxes and functionality.

Various hosting providers offer this service through two models. A traditional email hosting or per mailbox hosting. Traditional email hosting charges a set amount for a certain number of mail boxes whereas the per mail box model charges per mail box needed.

Stay tuned as more of Whangdoodle's Web Service's service offering are added.  For now, I hope to see you all in Whangdoodleland!  Be sure to tell them I sent you.  Use coupon code:  BLOODSTONE at checkout to receive 15% off any purchase.

Onward & Upward,

JD Bloodstone

P.S. - The name of the mascot for Whangdoodle's Web Services is The Whangdude!  Do you like it?  Tell me in the comments below:

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